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Steve Peat’s choice is e*thirteen components!

Posted: Feb 19, 2009

News Source: e*thirteen components
Leominster, MA (February 18, 2009) – Three-time World Cup points series champion, Steve Peat of Sheffield, England, selects e*thirteen components to be his chain retention system and chain ring sponsor for the next three years. Steve’s tenacity and skill has catapulted him to the top of the podium fifteen times and gained him four silver World Championship medals.

Steve’s Santa Cruz Syndicate’s bikes will be equipped with the newly reengineered LG1 or SRS and complemented with custom lightweight g-rings to give him the essential edge to reach his goal of world champion.


Steve Peat says of e*thirteen components, “I am looking forward to running the lightest World Cup worthy chain retention system in the world. Every bit of weight savings and performance advantage counts. Their product is unmatched. Michael and Dave have already welcomed me into their e*thirteen family. I couldn’t ask for a better chain retention system product or company to work with!”

Michael Tobler, sponsorship coordinator of e*thirteen components said of Steve, “Steve represents the quintessential athlete any company would want to be associated with: he is professional, always approachable to fans, and outrageously talented. He has accomplished so much in his thirteen year career and he continues to succeed, all while he helps cultivate younger riders, ensuring a brighter future for the sport of downhill racing.


About e*thirteen
e*thirteen components is a small, rider-owned and operated company that strongly supports dozens of grassroots races, series, contests and other riding events all over the world every year. Founded in 2001, e*thirteen’s innovative, functional, simple, and lightweight chain retention systems have made them a world leader in this category and the choice of top pro and amateur riders and mechanics alike. They support a worldwide distribution network and take great pride in offering devoted customer service.
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57 Comments

  • + 17
flag twigme (Feb 19, 2009 at 10:50)
hell ya, go Peaty
  • + 0
flag leb12345 (Feb 19, 2009 at 11:02)
good choice!
  • + 19
flag duhzonic (Feb 19, 2009 at 13:07)
what, the beer or the parts?
  • + 7
flag kriscunningham (Feb 19, 2009 at 13:38)
The last photo is typical peaty banter, he is a legend. Hope he wins the World Champs in 09!
  • + 2
flag SuperrealA11an (Feb 19, 2009 at 15:37)
He should do good cause the track is pedally as fook so he should do ok. His only problem is (m)Pinnaar since he proved he was good on the Australian track this year. Roll on Canberra!
  • + 2
flag steezemaster (Feb 19, 2009 at 16:05)
How did I have no clue that e-thirteen is based in the next town over?
  • + 0
flag samgf1993 (Feb 19, 2009 at 17:19)
Its funny, i swear he would have gone gamut.... oh well. nice 1 peaty.
  • + 0
flag sdavismtb (Feb 19, 2009 at 17:38)
man i wish i new e 13 was a local company to me
hell now i feel bad for ordering my new mrp g2
  • - 6
flag partyboy1122 (Feb 19, 2009 at 18:24) (Below Threshold) show comment
ewwwww. e13. I had bad experiences with my LG1. and what makes a Gamut not the lightest world-cup worthy chainguide?
  • + 2
flag twigme (Feb 20, 2009 at 10:02)
^^^ They suck Nibal
[Reply]
  • + 3
flag robo-cop (Feb 19, 2009 at 10:51)
I have to say that was a good choice, even tho i ride a MRP G2 which is basicaly the same thing. You cant go wrong with MRP or E-Thirteen.
  • + 5
flag konagoern (Feb 19, 2009 at 10:57)
didn't he ride with mrp chainguides the last years?? or which one did he use?
  • + 2
flag Teejay05 (Feb 19, 2009 at 11:06)
He was on MRP
[Reply]
  • + 10
flag DoCenT-Zmc (Feb 19, 2009 at 10:51)
Good Choice, Good beer..
  • + 1
flag stever (Feb 19, 2009 at 12:19)
Mmmmm Pilsner Urquel
  • - 5
flag downhillchild4life (Feb 19, 2009 at 17:37) (Below Threshold) show comment
NAWT!!!!!!!!
[Reply]
  • + 0
flag brule (Feb 19, 2009 at 10:52)
Glad to see you set up for the next 3 years Peaty.
[Reply]
  • + 0
flag WayneG (Feb 19, 2009 at 10:52)
Nicee1
[Reply]
  • + 4
flag buba (Feb 19, 2009 at 10:54)
czech Pilsner urquel beer, jeah!!!good choice as wellSmile
  • + 4
flag deberguknottignham (Feb 19, 2009 at 11:02)
i agree czech beer is the shit man love it tup
  • - 25
flag rick101 (Feb 19, 2009 at 11:05) (Below Threshold) show comment
Well, Corona and Molson Canadian are the best beers! They are beers that I am proud of!
  • + 3
flag deberguknottignham (Feb 19, 2009 at 11:07)
Corona is nice but i get through that like fruit juice lol
  • + 5
flag gdawg (Feb 19, 2009 at 11:07)
Yeah Peaty! Yeah Pilsner Urquel - one of my favorites! Now I gotta go out and get some.
  • - 1
flag rick101 (Feb 19, 2009 at 11:08)
True, but its just that damn good!
  • + 0
flag jimap123 (Feb 19, 2009 at 13:48)
Deberguknottignham us POMs can take a stronger beers than the yanks across the pond!
Most of us anyways i cant lol
  • + 0
flag NSGreg (Feb 22, 2009 at 12:58)
molson canadian is pretty good...but I stick with German beer...I mean, Germany is famous for its beer =)
but this is not about the beer, it's about e-13 and Peaty.
[Reply]
  • + 0
flag crashin (Feb 19, 2009 at 10:56)
HAHA, he's a great guy!
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  • - 2
flag spiritofthewolf (Feb 19, 2009 at 11:12)
Good chain guides =)
[Reply]
  • - 2
flag d-bax (Feb 19, 2009 at 11:54)
i can see why he chose them but theyre expensive as f*ck
[Reply]
  • + 0
flag PhoS (Feb 19, 2009 at 12:03)
You pretty much need to be sponsored to afford e13.. Still trying to figure out why..
[Reply]
  • + 2
flag dabishop (Feb 19, 2009 at 12:24)
Loooks like he's enjoying his beer through a glory-hole.
[Reply]
  • + 0
flag stiken (Feb 19, 2009 at 12:31)
Czech Beer Rulez ... greets to all czech bradas ...
[Reply]
  • - 1
flag stiken (Feb 19, 2009 at 12:32)
I love peaty too ...
[Reply]
  • + 0
flag norcodazz (Feb 19, 2009 at 12:42)
go peaty
[Reply]
  • - 3
flag bonfire (Feb 19, 2009 at 12:50)
4 silver medals... Consistently the winner of the looooosers, haha still the best DH rider in the world.
[Reply]
  • + 0
flag dh-joe (Feb 19, 2009 at 12:54)
e-13 good choice
[Reply]
  • - 2
flag rudyskates4life (Feb 19, 2009 at 13:18)
i have that chain guide
[Reply]
  • + 0
flag Kure (Feb 19, 2009 at 13:19)
Oooo well Peat! I am glad that our drinking Czech beer and ride the same turnbuckle like you!
[Reply]
  • - 2
flag freeridereddie (Feb 19, 2009 at 13:20)
we all knew this was gonna happen
[Reply]
  • - 13
flag omardh (Feb 19, 2009 at 13:26) (Below Threshold) show comment
Steve look soo gay Bro!!! ajajajj ahhhhh f*ck wiht that his the best lol
[Reply]
  • - 5
flag konamtber09 (Feb 19, 2009 at 14:45) (Below Threshold) show comment
I thought e_thirteen got bought out by Diety.
[Reply]
  • + 0
flag ritchyritch (Feb 19, 2009 at 15:27)
Money talks and people listen that's all I have to say. Just like anythings else, product placement is everything and that's pretty much what sponsorship is all about.
[Reply]
  • + 0
flag sewi (Feb 19, 2009 at 18:47)
better choice than MRP! keep goin'!
[Reply]
  • + 0
flag dh-kevin-dh (Feb 19, 2009 at 18:58)
WOP WOP good choice steve, looks like hell have some chats with Weagle for feedback
[Reply]
  • + 0
flag tribalkid (Feb 19, 2009 at 20:24)
drink beer!
[Reply]
  • + 0
flag oldschoolj (Feb 19, 2009 at 22:08)
congrats Peaty!! Excellent choice in both hands!!

Cheers!
[Reply]
  • + 0
flag dawgdeluxe (Feb 19, 2009 at 22:33)
nice pic(second)Smile
[Reply]
  • + 0
flag Gang (Feb 20, 2009 at 1:47)
I like beer.E13 too.
[Reply]
  • + 0
flag airtym (Feb 20, 2009 at 3:26)
Is Peaty demonstrating how work a .e13 glory hole? Creepy!
[Reply]
  • + 0
flag Freakhead (Feb 20, 2009 at 7:15)
Sheffield's finest once again :o) Go Peaty !!
[Reply]
  • + 0
flag nudli24 (Feb 20, 2009 at 10:15)
He's KING!!!!!!!!!!!!!!!!!!
[Reply]
  • + 0
flag chrismac88 (Feb 20, 2009 at 13:15)
I've hated all my chainguides till my LG1, it's the perfect guide, done. Wicked to see Peaty rockin e13 gear. He's king 4 sure......kinda weird pics tho...anybody? Hehehe
[Reply]
  • + 0
flag Crispy3 (Feb 20, 2009 at 13:32)
Peaty is great he will rep e13 well
[Reply]
  • + 0
flag wesc-uk (Feb 20, 2009 at 13:53)
actually all e13 chain guides have a a huge price drop, you can get an LG1 for about 60 quid now
[Reply]
  • + 0
flag bambino-Rider (Feb 21, 2009 at 14:22)
Good choice, but it sad the beer is not inclued!
[Reply]
  • + 0
flag Gritstone (Feb 21, 2009 at 18:04)
Go on peaty lad
[Reply]
  • + 0
flag JoshuaDeArman (Feb 22, 2009 at 13:32)
I just put the e*13 LG1 on my bike, love it, never going back to any other brand
[Reply]

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